Social Media/Marketing Specialist

Inns-by-the-Sea - Carmel-by-the-Sea, CA 93921
Inns-by-the-Sea - Carmel-by-the-Sea, CA 93921
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Inns-by-the-Sea - Carmel-by-the-Sea, CA 93921
Job Description
Seeking a detail-oriented & driven social media/digital marketing specialist. This position also acts as the office receptionist greeting visitors, a room reservations agent, and as the administrative assistant to the executive team.

Key area of responsibilities:

Developing and managing the daily/weekly planning, scheduling, tracking and prioritization of marketing and social media projects; ensuring all projects are delivered on time and within budget.
Responsible for managing the day-to-day activities for social media platforms, creating and implementing posting plans, while helping to pull-through overarching strategy and implementing tactics within those channels.
Manage company websites and overall web presence.
Create, maintain all printed marketing and printed materials.
Assist, create, manage marketing/promotional offers.
Create, manage content for eblasts, newsletters.
Promote properties and develop/manage business partner relationships.
Serve as the executive assistant to the management team.
Manage the overall central office operations.
Serve as a back-up room reservationist to the reservations department.
Answer questions regarding property facilities and services, local attractions, directions, etc
Optimize revenue by monitoring all distribution channels.
Assist with yield management strategies (rate, arrival, length of stay, and blocks) to maximize overall hotel revenues.
Promote teamwork and quality service through daily communication and coordination with other departments.
Qualifications

High energy, team player with an administrative background
Marketing or related area professional (2-3 years preferable)
Social Media Marketing experience - FaceBook, Twitter, Instagram, Pinterest (2-3 years preferable)
Excellent verbal and written communication skills
Expert knowledge of social channel analytics as well as brand reputation monitoring platforms
Experience with developing analytical reports
Has a thorough understanding of the planning, creative and production processes
Must have Photoshop and Illustrator experience (2-3 years preferable)
Hotel experience a plus
Job Type: Full-time

Pay: $19.00 - $25.00 per hour
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